In my design learning curve, I’m seeing a lot of little things, that once organized, make a big difference in productivity. Working with all the different places we have to log into to control a website is one of them. I’ve got my own logins to manage for my sites (domain registrar, web host, WordPress.com, […]
From Vision to Visibility: Designing the Right Way Round
The Biz Vision Oh, yes, we’ll get to design, but first we have to know what to design. Even if you are building a house, picking out a pattern for a dress, or getting started on a blank painter’s canvas, there’s got to be a design vision. In my case, it’s my business vision. You […]
From Vision to Visibility: Brand Threading
As I was building my activities around my Cosmic Whispers brand, I noticed how difficult it could be to organize all I wanted to do and be into an integrated set of products and/or services that people could see themselves relating to. Have you noticed this, too? For example, how do I describe the overall […]
Marketing: A Return to Reputation
Been busy in my head trying to make the idea of marketing feel authentic to me. This internal debate has been going on since I started my book indexing and editing business many years ago (more on what I’m still doing with that here). I’ve been listening to Mitch Joel’s marketing podcast, Six Pixels of […]
My Social Media Strategy for 2019
Big shifts are happening in people’s use of social media for both personal and business purposes, thanks to the downsides of the advertising revenue and data mining models used by the big social networks. I see those ads, and I avoid clicking on them simply because I know I’m being manipulated. On the other hand, […]
Speaking Before Thousands, or Just Before Ten
Being a Natural OK, so I’m a natural, I’ll give you that. First memory of being in front of an audience was when I was about four. Some kind of dance recital for nursery school. I distinctly remember admiring my shiny new dancing shoes backstage. Also my red and white net . . . hat, […]