As I’ve mentioned in a couple of previous posts on security (Basic and Advanced DIY), most folks don’t need anything fancy to provide effective security for their sites (unless you are Verizon, or ExxonMobil, or a celebrity blogger). However, if you are getting just a bit more popular (say, 50 followers or more and more […]
Gather Your Tribe Around the Fire
I don’t really like “marketing” my businesses in the traditional sense, but I’ve been listening to marketing shows on the road between errands (my fav is Mitch Joel’s Six Pixels of Separation—The Twist Image Podcast). I don’t like advertising per se (I ignore 99% of it myself). Mitch has fascinating discussions with entrepreneurs and marketing […]
What’s a Landing Page?
…and do I need one in principle? For the second question, not necessarily, but let’s get to the definition first. Normally, landing pages are launched separately from your home page to promote something specific, like the launch of a new course (that you want people to click through and pay for), the launch of a […]
The Value Partnership
I use the word value here for a specific reason. In a lot of professional service-oriented business, the tradition is to charge for time (by the hour). But the real question is what’s the value of this service, or any other service you or I might provide. This value can be assessed in a number of […]
That “https” thing: Life in the SSL-for-Everyone Age
By Fabio Lanari – Internet1.jpg by Rock1997 modified., CC BY-SA 4.0, Link “Why does my Chrome browser say ‘Not Secure’ for most websites now, including mine?” That’s the question I started hearing last year (2017) from all sorts of site owners and web surfers. This is Google’s fault. They decided in 2014 that to increase […]
Tags for Posts: Best Practices
I covered how to use the broader idea of categories for your blog posts in this article. Now, I’d like to contrast that a bit with the use of tags. To me (being a book indexer), tags are more like an index than a table of contents. Unlike a book index, though, tags don’t have […]