Been busy in my head trying to make the idea of marketing feel authentic to me. This internal debate has been going on since I started my book indexing and editing business many years ago (more on what I’m still doing with that here). I’ve been listening to Mitch Joel’s marketing podcast, Six Pixels of […]
My Social Media Strategy for 2019
Big shifts are happening in people’s use of social media for both personal and business purposes, thanks to the downsides of the advertising revenue and data mining models used by the big social networks. I see those ads, and I avoid clicking on them simply because I know I’m being manipulated. On the other hand, […]
Speaking Before Thousands, or Just Before Ten
Being a Natural OK, so I’m a natural, I’ll give you that. First memory of being in front of an audience was when I was about four. Some kind of dance recital for nursery school. I distinctly remember admiring my shiny new dancing shoes backstage. Also my red and white net . . . hat, […]
Plugin Plugs: Basics
I’ve evolved, albeit slowly, with WordPress plugins. So many to choose from, free and not-so-free. In this article I will stick to just the basic ones; there are many others to do specific tasks, and I’ll cover them individually in separate posts. Caveat: I’m talking primarily about plugins available for self-hosted WordPress.org installations. If you […]
To Know, Like, and Trust
Several years ago I went on a rare for me trip to that endangered species, “the mall,” to buy new clothes for another rarity, a business trip (ah, the joys of the freelance life working from home!). I dreaded the great search for something that would work and not break the bank. I did find […]
Testimonial Plugins: My Review
I did some research recently on testimonial plugins for WordPress so I could offer my best picks to my clients. Research like this also makes for a great gift to WordPress users in general, so herewith, then, my assessment of some WordPress testimonial plugins as of late 2018. Jetpack Testimonials Let’s begin with the most […]