A redesign of a website is not just about colors and layout; the most important thing to start with is organizing the content itself.
I’ve had more than one experience so far with clients looking to redo the visible design (pictures, colors, layout, etc.) of their site, thinking that fixing that would create more visitors. I also had one person with an established site ask for just a landing page to get folks to take action on making contact.
I started by listening to what the client said they wanted, and then looked at the site.
It was soon evident that what they needed even more than a visual redesign was a refocus and re-organization of their page content, along with some purging of information about activities and services that they no longer found value in.
I ended up using my “indexer mind” that I’ve used for book indexing over the years to do an evaluation of the scattered information in the menus and on the front page of the site to recommend a re-organization.
There were lots of elements to organize so that the client’s main current interests would be at the forefront and easy to find, with opportunities to make contact clearly visible near the top of the site.
It was a fascinating experience to discover that my indexing skills (general thinking skills, not building an actual index) could be applied to this idea of content redesign.
I really loved helping these clients get refocused and have their site content match where they wanted to go next in their business. Do let me know if you’d like to corral your content into a new field of offerings. 🙂