A lot of inspirational people with a message are struggling, even after years of online activity, to grow the audience for their wisdom. They’ve been peeking out of their caves of contemplation, sometimes regularly, but still not getting much patronage. Even when the fans they’ve got tell them how wonderful their message is.
Let’s assume you have great writing that deserves a $4.39 monthly subscription, or great products that need a visit to your website or a phone call, even. Awesome! Let’s also assume you have 1000 or more friends on Facebook, followers on Twitter, etc. Maybe you have a Facebook Page, or an FB Group you’ve invited them all to. Oh, and you do have a website, right? With at least one book or audio track? So, where is everyone?
Social Media Traps
We live online in a saturated market. Facebook, for one, is so big that your Page and your Group are just one each of many, with most content given away for free. Most of your 1000+ friends don’t see your posts anymore. If people don’t get on FB regularly and like and comment on your posts, your posts will disappear from their feed. So even people you know personally can easily lose track of you.
Meanwhile, FB makes sure your commercial Page (not your profile) stays almost completely invisible unless you agree to pay for ads, and even if you do, you won’t get much traction unless you pay a lot. I know folks with followings in the tens of thousands who find that most of their fans don’t see what they post on their FB Pages.
You may have a better chance posting things on your profile and by starting groups, but settings are important. And those settings are in the control of your friends/audience. If people don’t have you on the “See First” choice in the Follow settings on your profile you will become invisible to them. And if they join your Group, they will only get “highlights” sent to their notifications. They have to choose to get notified of every post.
Stake Out Your Territory
That’s your website. You have more control over your visibility there. You can get the Google search engine to pay more attention to you, for example, since Google isn’t quite as controlling as Facebook.
People are also more likely to develop a long-term relationship with you through a personal newsletter in their inbox. But you’ll still need to sell the idea with your content on the website and then make sure that newsletter is direct and personal and not just a rehash of what’s on your site or in your books or courses. You can build a solid email following over time from a direct relationship that starts at your website email signup.
What You Can Do Now
- Speak from your own stage, always (website).
- Speak from your own heart, with drawings, photos, writing, whatever works—don’t have to use all of it, just make it you.
- Take my friend, Jean’s advice:
- Create (blog posts, newsletters, books, artwork, music)
- Release (regularly, weekly is optimum, but monthly will work)
- Share (now Facebook comes into the picture; post about your newsletter and or blog on social media and invite people to leave FB (!) and visit you at your website or—gasp!—in person)
- Take a walk, meditate, record what your channel tells you, laugh, swim, read, whatever.
- Repeat (super-important!)
Don’t let social media dictate how visible you are; either on your own or with a marketing helper, take charge of your bright star and it will attract the people who need access to your gifts.
I’d love to sit and have an audio or video brainstorming session for an hour if you’d like (it’s free of charge!). Could open up some new directions. Let me know!