I covered how to use the broader idea of categories for your blog posts in this article. Now, I’d like to contrast that a bit with the use of tags. To me (being a book indexer), tags are more like an index than a table of contents. Unlike a book index, though, tags don’t have […]
Content Redesign
A redesign of a website is not just about colors and layout; the most important thing to start with is organizing the content itself. I’ve had more than one experience so far with clients looking to redo the visible design (pictures, colors, layout, etc.) of their site, thinking that fixing that would create more visitors. […]
SEO: Why Should I Care?
Good question. I’m learning as I build my skill set in the web design field of the twenty-first century that we actually have two audiences for our websites in our online visibility world: humans and algorithms (specifically search engine algorithms). Humans we know pretty well, and many of us know how to write stories or […]
Post Categories: Best Practices
If you are a professional content strategist, you probably know the latest about how to use this feature of WordPress blog posts, but many great writers are just a little clueless about the most efficient and effective way to use them for search. In addition, Google’s search engine has changed the way it evaluates tags […]