A lot of inspirational people with a message are struggling, even after years of online activity, to grow the audience for their wisdom. They’ve been peeking out of their caves of contemplation, sometimes regularly, but still not getting much patronage. Even when the fans they’ve got tell them how wonderful their message is. Assumptions Let’s […]
Marketing: A Return to Reputation
Been busy in my head trying to make the idea of marketing feel authentic to me. This internal debate has been going on since I started my book indexing and editing business many years ago (more on what I’m still doing with that here). I’ve been listening to Mitch Joel’s marketing podcast, Six Pixels of […]
My Social Media Strategy for 2019
Big shifts are happening in people’s use of social media for both personal and business purposes, thanks to the downsides of the advertising revenue and data mining models used by the big social networks. I see those ads, and I avoid clicking on them simply because I know I’m being manipulated. On the other hand, […]
Speaking Before Thousands, or Just Before Ten
Being a Natural OK, so I’m a natural, I’ll give you that. First memory of being in front of an audience was when I was about four. Some kind of dance recital for nursery school. I distinctly remember admiring my shiny new dancing shoes backstage. Also my red and white net . . . hat, […]
To Know, Like, and Trust
Several years ago I went on a rare for me trip to that endangered species, “the mall,” to buy new clothes for another rarity, a business trip (ah, the joys of the freelance life working from home!). I dreaded the great search for something that would work and not break the bank. I did find […]
Gather Your Tribe Around the Fire
I don’t really like “marketing” my businesses in the traditional sense, but I’ve been listening to marketing shows on the road between errands (my fav is Mitch Joel’s Six Pixels of Separation—The Twist Image Podcast). I don’t like advertising per se (I ignore 99% of it myself). Mitch has fascinating discussions with entrepreneurs and marketing […]