If you are a professional content strategist, you probably know the latest about how to use this feature of WordPress blog posts, but many great writers are just a little clueless about the most efficient and effective way to use categories. In addition, Google’s search engine has changed the way it evaluates tags in particular […]
Social Media for Introverts
I’d put money on the idea that many serious introverts, including a number of authors as well as artisans and artists, are the majority of the no-social-media accounts population. Problem is that social media has become a go-to space to be visible to an audience for your books or jewelry or paintings. Years ago, we […]
Do I Need a Website?
Well, it depends (like most things). Note the word “need” in my post title. First make sure you need one for some purpose (doesn’t have to be something you get paid for, though). Let’s go through the possibilities: Service business (even if it’s just local) = yes Products to sell (autos to xylophones) (even if […]
Making Content Changes to Your Site
This is a WordPress-versus-your-static-custom-coded-site comparison. I just finished tweaking a client’s site because the web host made a change that caused it to not display at all. Between her web host and me, we got her original site back up, and I made a small update to the content on one of the pages. All […]
E-Course Tools
Now that we’ve gotten the really important stuff out of the way (the plan and the funnel structure), we can get to the spiffy electronic tools to support your course. I will go over three course management options for you. This is a general overview; if you want to see them in detail, follow the […]
E-Course Structures
Let’s get into the shape of your course now. If you want to see the overview on planning a course, check out my article from earlier this week. The Funnel After you’ve written up an outline of your e-course content, think about the funnel idea. I’ve seen it work really well for a writing course […]